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Hello!When you choose to work with us, you're not justgetting agents who use the best tools andtechnology to sell your property for the mostmoney in the least amount of time. Instead, you'regetting transparency and instant communicationthroughout the process, so you can relax knowingevery detail is taken care of. In addition, wecustom-tailor property marketing strategies totarget where buyers are looking - online and inperson. Plus, we make listings shine with the bestphotography and content.I hope this seller's guide answers any questionsabout the home selling process. While the entireprocess is outlined here, I want you to know thatyour experience will be unique. We will adjust ourservices according to your wants and needs. We'refocused on your complete satisfaction.My team and I are here to help with your real estateneeds. So please don't hesitate to reach out!Lauren CallawayLauren CallawayCEO + Team LeaderBest, 03ABOUT ME04MEET THE TEAM05WHAT WE DO06OUR PROMISE07STAGES OF HOME SELLING08SELLER INTAKE09PRELISTING18PREPARATION21ON THE MARKET25OFFER & CLOSINGTABLE OFCONTENTS

ABOUTMEHi, I’m Matthew Tittle, and I’m proud to bring over a decade of experience incommercial industries and a strong foundation in real estate to help clients likeyou achieve your goals. My career began with seven years at the DefenseLogistics Agency, where I managed operations across various commercialsectors. That experience shaped my focus on adaptability, precision, and—mostimportantly—exceptional customer service.As a lifelong resident of Texarkana, I have deep roots in our community. I’mpassionate about giving back, whether through my volunteer work or as theleader of a local NFL Flag youth league.My approach to real estate is simple: I listen. By understanding your needs, Ican deliver tailored solutions that work for you. Whether you're buying, selling,or investing, I combine my local knowledge and professional expertise to makethe process seamless and rewarding.I’m here to make your real estate journey a great experience, and I look forwardto working with you!Matthew Tittle

Lauren Callaway(903) 622-9844lauren@phcompanies.orgCEO + Team LeaderAshlyn Rybiski(903) 608-6732ashlyn@phcompanies.orgTransaction CoordinatorBrigette Waits-Garcia(501) 512-3208brigette@phcompanies.orgCOOTHE PEOPLE WHO MAKE UP PH REALTY TEAMSHARE THE VISION AND VALUES OF OUR COMMUNITYMEET THE TEAM

We are a full-service, fullylicensed "boutique" realestate and design firmfocused on our clientsand customer service.Our market knowledgeand research techniqueshave proven that weprice to optimize sales. Ahouse that looks amazingat the right price means asale! This knowledgetranslates to excellentnegotiation skills for ourbuyers and leads to thebest price for their mostsignificant investment!We are experts within theTexarkana Metro fordesigning and buildingyour dream home withthe top builders in ourarea. We stage new andexisting homes and use aprofessionalphotographer for stillphotographs and a 3Dmulti-floor digitalwalkthrough to marketour listings to stand outabove the rest! WHATWE DO

WE PROMISE TO FOLLOW THROUGH AND FOLLOW UP.WE PROMISE THAT YOU WILL UNDERSTAND WHAT YOU’RE SIGNING.WE PROMISE TO TELL YOU THE TRUTH ABOUT YOUR PROPERTY.WE PROMISE TO GIVE YOU GOOD ADVICE.WE PROMISE TO RESPECT YOUR CONFIDENCE.OURPROMISE

STAGES OFHOME SELLING12345Seller Intake Prelisting Preparation Offer & ClosingOn the Marketseller questionnaire discuss sellingstategyselect a marketingplanestablish salespriceexecute listingagreementmeet with stagingconsultantpreparing yourhomestaging your homeprofessionalphotographymarketingcampaign startedsigns installedsubmitted to MLSselect showingtimesschedule openhouseoffer(s) receivedoffer(s) negotiatedoffer acceptedback-up offer(s)acceptedinspections &disclosurescompletedappraisalcompletedcontingenciesremovedproperty closesrefer friends to usshowings startedshowing feedbacksharedopen house held

SELLER QUESTIONNAIRESTAGEONESELLER INTAKE

DISCUSS SELLING STRATEGYSELECT A MARKETING PLANESTABLISH SALES PRICEEXECUTE LISTING AGREEMENTSTAGETWOPRELISTING

PROFESSIONALPHOTOGRAPHY- Homes with drone photos oraerial photos sell 68% faster.- About 32% of homes withhigh-quality photographs sellfaster than those withoutvisuals.- Homes with a single photospend an average of 70 dayson the market, while listingswith at least 20 images sellwithin 1 month.- Photos help with offer prices— homes featuringprofessionally edited photosreceive 47% higher askingprices per square foot. - Lastly, listings with videosget 403% more views thanthose without videos.Having the best possiblephotography helpscapture a property’spersonality andshowcase its truecharacter. Doing so isvital for a fast sale at agreat price. Take a look atthese photographystatistics from Photoup:- 83% of buyers said picturesare very important in helpingthem choose which homesthey will visit.- Property listings featuringhigh dynamic range (HDR)photos sell 50% faster andincrease online views by 118%.

ONLINEMARKETINGWith technology headed to the forefront of thenew real estate market and the typical buyer usingthe internet to search for homes, the internet is aprevalent factor in today's home buying process.According to the National Association of Realtors:- 97% of all homebuyers used the internet in their homesearch.- 76% of homebuyers used a mobile or tablet search devicein their home search; millennials used mobile devices nearlytwice as often as the silent generationMLS Public Syndication Social MediaPHRealtyTeam.org

FOLLOW UPAccording to a studydone by MIT, the odds ofcontacting a lead in morethan 5 minutes versus 30minutes drops 100 times.From 5 to 10 minutes theodds decrease by 5times. Is there anywonder why the averagesingle agent misses somany opportunities toconvert buyer leads fortheir seller?Our friendly, motivated,and highly-trained realestate ISAs take the workout of staying on top ofand responding to everysales lead.5 Minutes 10 Minutes 30 Minutes020406080100

STAGINGYOUR HOMEStaging can boost themove-in-ready appealand sway buyers - even ifthe home isn’t in pristinecondition. Learn somebenefits of home staging.According to NAR's 2023Profile of Home StagingReport:- 58% of buyer's agents citedthat home staging had aneffect on most buyers' view ofthe home most of the time,while 31% said that homestaging has an effect, but notalways.- 81% of buyers' agents saidstaging a home made it easierfor a buyer to visualize theproperty as a future home.- Staging the living room wasfound to be most importantfor buyers (39%) followed bystaging the primary bedroom(36%), and staging thekitchen (30%).- 23% of sellers' agents saidthey staged all sellers' homesprior to listing them for sale.10% noted that they onlystaged homes that weredifficult to sale.- The most common roomsthat were staged included theliving room (91%), kitchen(81%), primary bedroom(81%), and dining room(69%).

CONCIERGESERVICESNo upfront costs and nointerest charged. PHRealty will cover theupfront costs of selectservices and not collectpayment until after thesale of your home.Pre-InspectionAppraisalsBathroom RemodelCloset RemodelCosmeticRenovationsDeclutteringDeep CleaningFlooringHome InspectionsKitchen RemodelLandscapingPaintingSmart Home UpdatesStagingWindow ReplacementServices listed on the Concierge Menu are provided as an invitation to offer and may not indicate the service's availability.When you request a service, you provide us with an offer to acquire such service from us. Right to act in the best interest of allparties involved, PH Realty reserves the right to actively refuse the service of our concierge menu and cancel services where theduties above cannot be fulfilled.

WHY PRICING MATTERSEven worse is whatbuyers and buyer agentsthink about stale homesthat have been on themarket for too long. Abuyer's first impressionabout a house that hasbeen on the marketlonger than average isthis: "Something must bewrong with that home."When it comes to pricingyour home, setting it at orslightly below marketvalue will increase thevisibility of your listingand drive more buyersour way. This strategyincreases the number ofbuyers who will see yourhome in their searchprocess.You may have heard thatthere is very little housinginventory right now. Thismeans that prices forhomes have gone up. Asa seller, this is excellentnews! The timing isperfect for you to get themost return on yourinvestment into yourhome. But even in today’s hotmarket, there are homesthat sit, waiting for anoffer for months andmonths. This time spenton MLS means thatyou’re still making yourmortgage payments, andyou’re still not gettingequity out of your home.

PRICINGTO SELLDETERS POTENIALBUYERSPRICE DROPS CANSEND THE WRONGMESSAGESITS ON MARKETLONGERUNDERMARKETVALUEOVERDECREASEDBUYING POWERLOST VALUEDETERSPOTENTIALBUYERS BECAUSETHEY THINKSOMETHING ISWRONG

LISTINGAGREEMENTListing Agreements havebeen used for decadesand sellers havebenefited from exclusiverepresentation due to theListing Agreement.In order to provide thehighest level of servicepossible to my clients, Ionly work for those withwhom I have a signedagency agreement. Withsellers, that means alisting agreement. Withbuyers, that means abuyer representationagreement.Without that agreement, Inot only don't representyou, I can't represent you.Without that agreement,you're a customer, not aclient, and I will owe myallegiance to the seller.This is not only for mebut for all agents,whether they mention itor not.

PREPARING YOUR HOMEPROFESSIONAL PHOTOGRAPHYMARKETING CAMPAIGN STARTEDSIGNS INSTALLEDSUBMITTED TO MLSSELECT SHOWING TIMESSTAGETHREEPREPARATION

PREPARINGYOUR HOMEWe advise on decluttering and makingrepairs/alterations that will help you gainfinancially. As well as show the home in its bestpossible form. Remember... first impressionslast a lifetime spacious: rooms should appearspacious. Store any unnecessary furniturepieces to allow easy movement around theroom and throughout the house.INTERIORReplace deadlightbulbsReplace batteries insmoke detectors Keep house tidy/cleanOrganize closetsPut away/hide alllaundryOpen blinds andcurtainsRemove pet/mustyodorsTake down allpersonal artMove all sensitivepaperwork andmedication to asecure areaEXTERIORMaintain curb appealWash all windowsand clean screensWeed any flower bedsClean frontporch/entryAdd seasonal flowersto your landscapingMove any extravehicles from yourdriveway

FIXTUREFIXTURE VSPERSONAL PROPERTYPERSONAL PROPERTYMovable fireplace,whether indoor oroutdoor, chimney, ormoveable fire pitFree-standing microwaveFree-standing shelvesFree-standing TV700-pound free-standingfountainAbove-ground poolFree-standing hot tubBathroom mirror hangingon a hookPotted plantsUnattached over-the-door hooksWindow decalsFree-standing refrigeratorFree-standing dishwasherPlay set that's movableand not set in concrete orotherwiseaffixed to the propertyMovable dog house orkennelWireless security doorbellFree-standing lampsFree-standing sandboxFireplace toolsPhotos, wall hangings,and artwork (bracketsstay unless negotiatedotherwise)Built-in fireplace, whetherindoor or outdoor or abuilt-in fire pitBuilt-in microwaveShelves attached tobrackets or screwed intothe walls for stabilityTV attached to wall (insome cases, the TV maybe removed if it's onbrackets and not built in,but the brackets may notbe removed)40-pound built-infountainIn-ground poolBuilt-in hot tubBathroom mirror on abracketPlants and landscaping inthe groundBathroom towel rods andhooksBlindsBuilt-in refrigeratorBuilt-in dishwasherChildren's play area set inconcrete in yardDog kennel attached tohouseDoor knocker, door knobsLight fixturesBuilt-in sandboxGarage door opener (andremote controls)Painted muralCustom-designed windowtreatments and draperies;rods screwed into the wall

SHOWINGS STARTEDSHOWING FEEDBACK SHAREDSTAGEFOURON THE MARKET

SHOWINGYOUR HOME12345A showinghas beenrequested.You approveordisapprove.Home isprepared forthe showing.You leaveand theshowing iscompleted.Reviewfeedback oroffer.

SHOWINGCHECKLISTTake the trash out and consider hiding garbage cans.Minimize family photosDo a thorough cleaning - even if you have to hire acleaning serviceImprove curb appeal: Mow the lawn and trim backovergrown shrubberyMake the bathrooms shine: Toilet seats down, cleanmirrors, and other glass surfaces.Put fresh flowers or flowering plants on the dining roomtableOffer snacks and waterTake all the magnets and pictures off the refrigerator.Open the windows - buyers love lots of natural light.Replace light bulbs that are burnt out. The better thelighting, the better the results.Hide feeding bowls, litter boxes, dog beds, etc. Do a final dusting, sweeping, and vacuuming just beforethe open house or showing.Secure valuables (tech devices such as laptops, tablets,and phones), bills, spare keys to the house, andprescription drugsHave all countertops cleaned off. Remove countertopappliances such as toasters or coffee makers.Keys and personal items should be stored away.Declutter / put away everyday items: dishes, mail, shoes,coats, kids' toys, sporting equipment, etc.Take 15 minutes and organize/purge your fridge - becausea buyer WILL look!Make sure the thermostat is set appropriately for theweather and make the home comfortable for showings.Play soft musicTurn on all of the lightsOrganize toys or store them while your home is on theMarketLess is more. Remove excess furniture if possible.Walkways to and from the home should be clean andclear.Make all of the beds.

It may seem hard tobelieve, but the fear ofcats and dogs is the mostcommon animal fear.While many people maynot outright fear pets,they are uncomfortablearound them. We haveseen clients refuse to gointo homes that havepets. Of course, whenselling, the goal is to getas many people throughyour door as possible toexpand the field ofinterest.FEARS & NERVESWe often hear, “My cat isso nice,” and “My dogdoesn’t bark.” Well, wehave had that “nice” catattack potential buyersand draw blood, and that“non-barking” dog get soterritorial it barks, growls,and scares buyers andagents — so much theyhave to leave. You mighthave the most well-mannered pet(s), but younever know how they willreact to strangers cominginto your home (nor doyou know how a strangerwill treat your pet).UNPREDICTABILITYHere are some ways ourclients have resolved theissue of pets:1. Leave them with familyor friends while yourhome is on the market.2. Board them for aspecific amount of time.3. Take them to work withyou for the day.4. Hire a dog walker toremove them forshowings.5. Ask a close neighbor totake your pet duringshowings.6. Completely move outof your home and takethem with you.WHAT TO DO WITH PETSUnfortunately, havingpets when selling a homecan cause significantissues and affect yourbottom line. If you are ananimal lover, we know thiscan be a bitter pill toswallow, but read on….Here is what to do withpets when selling a home.Whether your home isbeing held open or havinga showing, below are justsome reasons why petsneed to be removed fromyour home during thesetimes.WHY PETS NEED TO GOWHAT TO DOWITH YOUR PETS

OFFER(S) RECEIVEDOFFER(S) NEGOTIATEDOFFER ACCEPTEDBACK-UP OFFER(S) ACCEPTEDINSPECTIONS & DISCLOSURESCOMPLETEDAPPRAISAL COMPLETEDCONTINGENCIES REMOVEDPROPERTY CLOSESREFER FRIENDS TO USSTAGEFIVEOFFER & CLOSING

THE OFFERPROCESS1. ACCEPT THEOFFER (as written)Once an offer isacceptedby both parties, you areofficially under contract.2. DECLINE THEOFFERIf you feel as though theoffer isn’t close enoughto your expectations tofurther negotiate thisoffer.3. COUNTER OFFER If you agree to most theoffer but want to changea few details, we cancounter the buyer withthe new terms. You can negotiate backand forth as many timesas needed until you reachan agreement orsomeone chooses to walkaway.AFTER YOUR RECEIVE AN OFFER WE WILL MEETAND REVIEW YOUR OFFER TOGETHER. ONCE THEDETAILS ARE THOROUGHLY REVIEWED ANDUNDERSTOOD, YOU WILL HAVE THREE OPTIONS:

NEGOTIATINGTHE OFFERDid you know there arethree separate times tonegotiate in the purchasecontract? The first iswhen we negotiate theprice and terms when theoffer is first submitted.Second, there is anopportunity to negotiateduring the buyer'sinspection contingency.Last, during the buyers'appraisal contingency. Itis essential that you havean experienced,knowledgeableprofessional working onyour behalf during thisprocess.Members of our team arenegotiation experts, andwe will use our expertiseto work for you. Whomyou choose to representyou matters. Once youreceive an offer there arestill several items thathave to be handledproperly. Making sure youproperly disclose andobey all the terms of thecontract are just a few ofthe important items.When we have anaccepted contract, theescrow process begins.We help you every stepof the way.

During the inspection period, the buyer will hire and schedule an inspection with areputable home inspector to thoroughly investigate the home. Once this is complete,the inspector will provide the buyer with a list of findings. ORDER THEINSPECTIONSThe buyer's lender will arrange for a third-party appraiser to provide an independentestimate of the house's value. The appraisal lets all parties involved know that theprice is fair. The loan file then moves on to the mortgage underwriter. ORDER THEAPPRAISALNEGOTIATEFINAL OFFERIssues could arise after the home inspection, and those issues tend to result in anotherround of negotiations for credits or fixes.1. The buyer could ask for credit for the work that needs to be done. 2. Think “big picture” and don’t sweat the small stuff. For example, a tile that needssome caulking or a leaky faucet can easily be fixed. We have a list of licensedprofessionals that can help with any repairs.3. Keep your poker face. The buyer's agent will be present during inspections, andrevealing your emotions or getting defensive could result in more difficult negotiationsFINALSTEPS

AFTER SIGNING4 WEEKS TO MOVE2 WEEKS TO MOVE1 WEEK TO MOVE• Sort through every drawer,closet, cupboard & shelf,removing items you no longerneed or like• Donate or sell items thatare in good condition• Get copies of medicalrecords and store them withyour other essentialdocuments• Create an inventory ofanything valuable that youplan to move• Get estimates from movingcompanies• Schedule movers/movingtruck • Buy/find packing materials• Start packing• We will schedule a time toclose and sign yourdocuments • Contact utility companies(water, electric, cable)• Change address (mailing,subscriptions, etc.)• Minimize grocery shopping• Keep on packing• Buyer will complete theirfinal walkthrough• Finish packing• Clean• Pack essentials for a fewnights in the new home• Confirm delivery date withthe moving company. Writedirections to the new home,along with your cell phonenumberSCHEDULINGYOUR MOVE

CLOSING DAY• Make sure all appliancesare working properly.• Run the water in all thefaucets and check forany possible leaks.• Open and close garagedoors with an opener.• Flush toilets.• Run the garbagedisposal and exhaustfans.BE SURE TOWho will be there:• Your agent (ME)• You• Closing OfficerCLOSING TABLE• Government-issuedphoto ID• Any funds needed toclose• Bank wire information Congratulations! It was alot of hard work but youare now officially closed!WHAT TO BRINGClosing is when you signownership paperworkand hand over yourhome’s keys! Buyers will do a final walkof the home within 24hours of closing to checkthe property’s condition.This final inspection takesabout an hour. Inaddition, they will ensurethat any repair work youagreed to do has beendone.FINALWALKTHROUGH

CONTACT US420 E New Boston Rd, Nash, TX 75569(903) 865-3351 | www.phrealtyteam.orginfo@phrealtyteam.org | @phrealtyteamtxk